About Do Good University
The Why
Every university has a goal of increasing knowledge and understanding, and the purpose of Do Good University is the same. Like a school of medicine or business, we focus on one particular area of practice. That area for us is good.
The world needs medical professionals and business leaders. It needs teachers and scientists and philosophers. But it also needs good, and it needs it everywhere. From national politics to local parks, from highways to high tech, more good is needed.
Our simple yet challenging goal is to bring more good into the world and make that good grow. That will make the world a better place for everyone in it.
The What
Do you think there is enough good in the world? In your company? We will help your company add to the good while improving your bottom line through:
deeper customer loyalty
higher employee retention
increased productivity
Good is good for your brand, good for your business, good for the world, and good for you.
The How
Using our expertise in Cultural, Social, and Emotional Intelligence, as well as expertise in education, we have developed a unique, accessible, and effective process to bring more good into your company.
Evaluation — Using proprietary surveys and interviews, we help companies find the good and the not so good
Education — Based on our evaluations, we teach your entire team the importance of good and how to do good
Elevation — The result is elevation: enriched customer relations, clean internal communication, and a do good brand
Workshop Scanning Exercise Topics & Reading
Readings
The attributes of a “do good” corporate culture
People Think Companies Can’t Do Good and Make Money. Can Companies Prove Them Wrong?, Harvard Business Review, Nov 28, 2017
The Purpose Principle, Roland Berger, July 1, 2018
Creating Shared Value, Harvard Business Review, Jan 1, 2011
11 Indications of a Good Company Culture, BioSpace, Oct 19, 2020
What Makes A Purpose-Driven Organization? 4 Misconceptions About Purpose-Driven Companies, David Berkus, April 27, 2020
Company benefits from a “do good” corporate culture
Proof That Positive Work Cultures Are More Productive, Harvard Business Review, Dec 1, 2015
Creating a business case for purpose, Peter Fisk, April 6, 2020
5 Examples of How Purpose-Driven Brands Are Winning, May 14, 2020
Why Your Business Needs a Double Bottom Line: Profits and Purpose, Inc., Dec 12, 2017
For Those Still Wondering About the Business Case for Purpose…, Sustainable Brands, Feb 2021
The role of “do good” in hiring and retention
Creating a Purpose-Driven Organization, Harvard Business Review, July 1, 2018
Purpose driven work: The importance of connecting candidates with a cause, KPMG
5 Reasons Your Retention Rate Is So Low, Hppy, March 20, 2018
Help your employees find purpose—or watch them leave, McKinsey & Company, April 1, 2021
What Is Psychological Safety at Work?, Center for Creative Leadership
The Biggest Truth Most Leaders Misunderstand About 'the Great Resignation'Want your employees to stick around? Flexibility is just the minimum., Inc.com
Evolution of the Organization, Jacob Morgan, Jan 28, 2015
Cultivating superspreaders with the contagion of "do good"
Helping Your Team Feel The Purpose in Their Work, Harvard Business Review, Oct 22, 2019
How to Be a Purpose-Driven Leader in a Capitalist World, Harvard Business Review, June 10, 2021
Igniting individual purpose in times of crisis, McKinsey & Company, Aug 2020
How To Build A Positive Company Culture, Forbes, Aug 14, 2018
Great Employees Don't Work Just for Pay. They Need Much More., Entrepreneur, June 8, 2015
The Contagion We Control, Harvard Business Review, March 26, 2020
Making Change Contagious — Part 1, Netmind.net, April 15, 2020
Making Change Contagious — Part 2, Netmind.net, April 15, 2020
Kindness Contagion, Scientific American, July 26, 2016
Emotional Contagion via Social Media, National Academy of Sciences, July 22, 2014
Do Good for Kids, Doing Good Together
Contagion of Happiness, Harvard Medicine
Society, family, and “do good” outside of the workplace
Strategy & Society, Harvard Business Review, Dec 1, 2006
Business Ethics - Perspectives from Judaism, Christianity and Islam, Prairie View A&M University, Jan 1, 2005
Teaching Kids About ‘Tikkun Olam’, Tablet, Aug 28, 2016
Corporate Social Responsibility Vs. Social Engagement, Raul Baz S., July 7, 2018
Capitalism Post-COVID: Companies Doing Good To Become Great, Forbes, May 24, 2020
5 Ways You Can Do Good, Do Good University
These 7 Rules Could Be The Universal Moral Code Shared By Every Culture, Study Finds, ScienceAlert, Feb 12, 2019
Workshop Visioning Exercise
Workshop Design Exercise
Group A: Do Good Across Generations
Group C: Harnessing Technology for Good